As Rich Kopitiam begins to expand its presence, the team felt it was time to incorporate music into part of their branding strategy to differentiate themselves from the competition.

We've focused on creating a song that represents the timeless feeling of Rich Kopitiam, the mix of cultures found in the food and flavors, and the warmth and Malaysian pride that embodies the brand.

Rather than create an instrumental-only theme, we felt a heartwarming song with lyrics best fit the brand, and incorporated a wide variety of cultural instruments. To reflect the heritage and uniquely Malaysian kopitiam history, instruments such as Sape, Kompang, Kulingtang, Pipa, Guzheng, Tabla, and Harmonium were blended into the modern band-like ensemble, showcasing both the cultural aspects and modern aesthetic of Rich Kopitiam.